Thursday, May 6, 2010
Western Union 'Returns the Love' With Mother’s Day Consumer Campaign
The Western Union Company (NYSE: WU), a leader in the money transfer segment of global payments, announced today the launch of “Return the Love”- a national Mother’s Day Campaign designed to encourage consumers to give mom the perfect gift. Also, Western Union and Grammy-award winning recording artist Wyclef Jean, and “Queen of Latin Pop” Paulina Rubio, “Return the Love” with special performances and appearances at the Billboard Latin Music Conference & Awards and a concert honoring military moms.
“Western Union’s ‘Return the Love’ campaign reminds us that mom showered us with countless acts of love throughout our lives, and Mother’s Day is the perfect time to return the sentiment by giving her a gift she really wants,” said Stewart A. Stockdale, President, The Americas and EVP, Global Key Accounts and Global Cards, Western Union. “Cash is a practical gift-giving idea, it’s a quick and easy alternative.”
When researching Mother’s Day gifting trends, a recent Western Union consumer survey1 found daughters and sons of all ages have good intentions when it comes to finding the perfect gift, but 42 percent find it hard to shop for the perfect gift for mom.
“Seventy three percent of consumers are planning to give a Mother’s Day gift this year and Western Union’s ‘Return the Love’ campaign is designed with both the gift giver, and the gift recipient, in mind,” continued Stockdale. “The gift of cash is easy and convenient to give, and it’s sure to be something that mom will never return or exchange.”
“Return the Love” is a multi-faceted, integrated consumer campaign designed to encourage consumers to send the gift of cash, this Mother’s Day.
“Return the Love” campaign elements include:
The Western Union consumer survey also found 42 percent of moms have pretended to like a Mother’s Day gift; and separately, 30 percent thought the gift was either “thoughtful” but not a gift they wanted, or they did not receive a gift at all.
- Kick-off special performance dedicated to Moms featuring Wyclef Jean and Paulina Rubio at the Billboard Latin Music Awards, on April 29, produced and broadcast live by Telemundo.
- Several Wyclef Jean and Paulina Rubio performances and consumer-facing events, including a special concert honoring military moms;
- Advertising via print, broadcast, radio, out-of-home, mobile and online channels showcasing the myriad of ways mom shows her love to her children, from giving them 12,368 kisses to changing 5,345 diapers and preparing 19,710 meals;
- In the social media space, Western Union dedicates a tab on its Facebook page encouraging fans to share how they are honoring and celebrating their moms;
- Additionally, Western Union has a Flickr®page (flickr.com/groups/love2010) where consumers can share photos of their moms. Each week, Western Union will select photos from this gallery to display on the company’s home page, www.westernunion.com.
“Western Union believes every mother should receive the perfect gift,” said Wyclef Jean. “I have relied on Western Union to move money worldwide for years, and there’s no company I trust more with my money.”
Paulina Rubio added, “The Latin culture places a special emphasis on Mother’s Day and it’s an honor to be a part of Western Union’s ‘Return the Love’ campaign. If you are going to send mom the gift of cash, Western Union provides a great way.”
Western Union provides a variety of fast, reliable ways for consumers to send and receive money around the world, with more than 364,000 Western Union® Agent locations. For more information, visit www.westernunion.com.
1 The survey, commissioned by Western Union and conducted by Wakefield Research, polled 1,000 people 18 years old and older between March 26 and March 28, 2010.
As part of this campaign, Western Union set-up a Flickr page (flickr.com/groups/love2010)where people can share photos of their moms. Each week, Western Union is selecting photos from this gallery to display on the company’s home page, www.westernunion.com.
Additionally, this past weekend Western Union hosted a concert at Camp Pendleton, in San Diego, for military families which featured Wyclef Jean and Paulina Rubio.
Pretty cool huh?!
Well, Western Union sent me a $50 gift card and they want to send FIVE of you each one too! (These are Western Union GCs, but they can be used anywhere!)
To enter, tell me a gift that you've gotten on Mother's Day that you didn't like so much but pretended to, just so you didn't disappoint the gift-giver.
For extra entries, please view my Giveaway Rules, updated 2/2/10.
Thanks for entering, and good luck! This giveaway will end on 5/13 and winners will be emailed so please be sure to leave your email address in your comment!
Thanks to Western Union for hosting this giveaway!
Disclaimer: I was sent the product named above to review. The opinions expressed above are solely my own and yours may differ. Receiving a product will NEVER influence what I write in any review.