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Press Release: Rite Aid introduces Tugaboos, a new private baby care line  

Friday, May 21, 2010

Rite Aid Introduces Tugaboos, New Private Brand Baby Care Line

Tugaboos Diapers First in New Brand, Now in All Rite Aid Stores

Informational Videos and Coupons Available on Video Values Site of

CAMP HILL, PA (May 20, 2010) – Rite Aid is introducing its new private brand baby care line Tugaboos, with Tugaboos diapers now available at all Rite Aid stores. Tugaboos compare in quality to the national brands but are priced much lower.

The new baby care line is part of Rite Aid's plan to revamp its entire private brand program with a new look, new brands and additional offerings to meet the needs of today’s value-driven consumer.

Tugaboos uses new diaper design technology for additional absorbency and leakage protection and offers a money-back customer satisfaction guarantee right on the package. Tugaboos includes jumbo and overnight diapers and trainers and are hypoallergenic. Creams, lotions and wipes are among the products that will be added to the line of Tugaboos baby care products.

Parents and caretakers can watch short informational videos about Tugaboos-Premium Diapers and Tugaboos Training Pants on Rite Aid's Video Values online savings program site at, earning $1 off coupons. Videos on the site can be viewed by brand, category or manufacturer. Customers also receive a $5 Rite Aid Bonus Coupon when they earn 20 video credits. Some videos are worth multiple credits.

Rite Aid (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,800 stores in 31 states and the District of Columbia with fiscal 2010 annual revenues of more than $25.7 billion. Information about Rite Aid, including corporate background and press releases, is available through Rite Aid’s website at

Disclaimer: I was sent the product named above to review. The opinions expressed above are solely my own and yours may differ. Receiving a product will NEVER influence what I write in any review.

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