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Review and Giveaway: mirra beauty products  

Tuesday, March 9, 2010

I'm a beauty products addict and I'm always willing to try out new products! New shampoo or conditioner on the market? I'm all over it! Wrinkle cream? I'm there!

So when I was given the opportunity to review some products by mirra, I was really looking forward to it!

About mirra:

What do women want? According to recent survey results, women believe beauty products made with both natural ingredients and proven scientific technologies work best – and that’s what new beauty brand, mirra™ provides.

In addition to its own consumer research, mirra recently conducted an online survey of over 500 women asking a variety of questions about beauty care products and regimens.

Here’s what women said:

· 77 percent said products that have both natural ingredients and proven technologies, work best. Only nine percent said products with all natural ingredients, alone, were best; and 14 percent said the same of science only products.

· 71 percent chose “Take 10” as the best description of their beauty style and routine. They said they don’t have a lot of time and don’t spend a lot of time on their beauty routine – 10 minutes at most. Other options included “soak and savor,” “60 minutes,” and “beat the clock.”

· Their description of a “bad hair day” was evenly split between “flat” (37 percent) and “frizzy” (35 percent). (15 percent said fly-away; 13 percent said oily).

Launching now, mirra products include shampoos and conditioners; hair styling products; body washes and mists; facial and skin care lotions, cleansers and cleansing cloths; eye firming and age defying creams; and cosmetic brushes.

mirra products are made with natural ingredients, such as olive oil, aloe leaf juice, and cranberry, bamboo, honey and chicory root extracts. Proven technologies are used for many of the products too. For example, the revolutionary oleosome emulsion technology is used in skin care products to deliver long lasting moisture that keeps protecting and nourishing skin long after application.

mirra products can be found in the beauty care aisles exclusively at all stores that are part of the Kroger Co. family. For a limited time, mirra is offering $5 off when you purchase any two mirra products. To download the coupon visit

Why mirra

“Women tell us they want products that enhance who they are and their natural beauty. They don’t want to disguise or cover up their true selves,” said Linda Severin, Vice President of Corporate Brands for The Kroger Co. “mirra uses the best of nature and science to provide women a beauty regimen that is both easy and effective.”

A Closer Look at mirra

The natural and scientific ingredients in mirra products are tested for effectiveness. For example, in mirra’s micro-remodeling cream, aloe and green tea team up with MATRIXL 3000 to reduce wrinkles, provide skin firmness, to sooth and deliver antioxidant properties. A study of MATRIXL 3000 was shown, in just two months, to significantly reduce wrinkle depth and skin roughness and improve skin tone.

*The online survey was conducted by the Consumer Research Department at The Kroger Co. in October 2009 among 502 women between the ages of 35 and 54.

I received some shampoo, conditioner, facial wash, eye cream, wrinkle cream, and moisturizer to try out and as soon as I tried each one, I was impressed.

I especially like the shampoo and conditioner because not only are they smoothing (for my wavy hair) but they're made with Aloe and are all natural! My hair is smooth and the frizzies are gone after I use these products, which is great!

I'm still using the wrinkle cream and other facial treatments and I have seen some improvement, but unfortunately, the wrinkles on my forehead are pretty deep, so I haven't seen an improvement there yet.

All in all, I'm very satisfied with these products and am happy to share a giveaway with you!


One winner will win a gift pack of mirra products! To win, head to the mirra product page and tell me something you learned or something you would like to try!

For extra entries, view my Giveaway Rules, updated 2/2/10.

This giveaway is open to US Residents and will close on March 24th, 2010, at noon EST.

Thanks for stopping by! Good luck!

Disclaimer: I was sent some mirra products courtesy of The Kroger Company for review and giveaway as a part of the Global Influence Network. The opinions expressed above are solely my own and yours may differ. Receiving a product will NEVER influence what I write in any review.

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