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Land's End and The Big Warm-up  

Tuesday, November 10, 2009

Lands’ End has joined forces with the National Coalition for the Homeless for the Big Warm-up. The Big Warm-up provides an opportunity for people across the nation to donate a gently used coat that will then go on to warm one of more than 3.5 million homeless women, men and children in the United States right now – each facing a cold winter.

Beginning October 29 until November 30, Lands’ End is hosting Big Warm-up coat donation sites at its 252 Lands’ End Shops at Sears and 13 Lands’ End Inlets®. Donated coats will be distributed via the National Coalition for the Homeless in communities nearby. To further encourage donations, Lands’ End is giving 20 percent off the purchase of a new coat for each one donated.

Visit WWW.BIGWARMUP.COM to see how each coat can warm a heart, track donations, find donation sites, watch an inspiring video and spread the word.

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