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Bloggers: Read Facebook's Promotion Guidelines and take heed!  

Saturday, November 14, 2009

Bloggers, Take Heed! Facebook updated it's Promotions Guidelines on 11/4/09 and there's some things in there you need to know, especially if you are doing (or entering) blog giveaways!

Facebook Promotions Guidelines now read: (in part - I've included the most useful information for you here)

Facebook Promotions Guidelines
Date of Last Revision: November 4, 2009.
These Promotions Guidelines govern the publicizing or administering of any sweepstakes, contest, competition or other similar offering (each, a "promotion") on Facebook by you. For clarity, a "sweepstakes" is a promotion that includes a prize and a winner selected on the basis of chance. A "contest" or "competition" is a promotion that includes a prize and a winner determined on the basis of skill (i.e., through judging based on specific criteria). Publicizing a promotion on Facebook means promoting, advertising or referencing a promotion in any way on Facebook or using any part of the Facebook Platform. This may include, for example, in Facebook advertising inventory, on a Facebook Page, or through a status update. Administering a promotion on Facebook means operating any element of the promotion on Facebook or using any part of the Facebook Platform. This may include, for example, collecting submissions or entries, conducting the drawing, judging winning entries, or notifying winners. By publicizing or administering the promotion in any way on Facebook or using any part of the Facebook Platform, you agree to these Promotions Guidelines.

Section 2. Prohibitions
You may not publicize or administer a promotion on Facebook if:

2.1 The promotion is open or marketed to individuals who are under the age of 18;

2.2 The promotion is open to individuals who reside in a country embargoed by the United States;

2.3 The promotion, if a sweepstakes, is open to individuals residing in Belgium, Norway, Sweden, or India;

2.4 The promotion’s objective is to promote any of the following product categories: gambling, tobacco, dairy, firearms, prescription drugs, or gasoline;

2.5 The prize or any part of the prize includes alcohol, tobacco, dairy, firearms, or prescription drugs; or

2.6 The promotion is a sweepstakes that conditions entry upon the purchase of a product, completion of a lengthy task, or other form of consideration.

Below we have provided a few examples to help you understand how to apply Section 3 of the Promotion Guidelines.

You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload.

You can: Use a third party application to condition entry to the promotion upon a user providing content. For example, you may administer a photo contest whereby a user uploads a photo through a third-party application to enter the contest.

You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.

You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.

You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.

You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.

You can: Instruct users to visit the third-party application to enter the promotion (as described in Section 3.4(i)). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one.

Don't lose your Facebook privileges! Take heed!

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16 comments: to “ Bloggers: Read Facebook's Promotion Guidelines and take heed!

  • Leslie M.
    November 14, 2009 at 3:52 PM  

    Clear as mud! hahah okee dokee just waiting to be kicked to the curb! hah

  • Tammy
    November 14, 2009 at 4:29 PM  

    You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.

    I would not consider that a problem with bloggers - generally they have to come back and comment that they have become a fan of your page, it is not an "automatic" entry to a blog giveaway if the reader has to comment on the blog post that they are a facebook fan.

    To me that means that every facebook fan of the page automatically gets an entry in every giveaway you run, which would not be the case, right? Hmm... let me ponder this..

  • Shelly
    November 14, 2009 at 5:07 PM  

    So basically this means you can't host a giveaway on Facebook but you can post a giveaway on your blog that asks fans to join your facebook fan page? Am I reading that right?

  • TheEclecticElement
    November 14, 2009 at 5:11 PM  

    Thanks for the information! This is definitely something all Blogging Facebook users need to know-If you don't mind, I'm going to copy paste this and post it on my blog as well :)

  • ~*~ Melissa ~*~
    November 14, 2009 at 5:58 PM  

    Very interesting. Thanks!

  • blueviolet
    November 14, 2009 at 7:25 PM  

    So is this in place right now?

    It sounds like we can't offer extra entries for joining fan pages anymore?

  • janetfaye
    November 14, 2009 at 7:33 PM  


    I sent a tweet.

  • Mommy PR
    November 15, 2009 at 1:46 AM  

    i Cant believe this crap from FB. Cant they see how we bloggers help THEM when we promote on FB?? Ughhh man!!
    TY for letting us know.

  • mnmspecial
    November 15, 2009 at 2:13 AM most blog updates are sweepstakes and as long as the age is legal, they aren't worldwide and don't contain dairy we are okay...I hope I got it. Thanks

  • Totally_Toni
    November 15, 2009 at 9:33 AM  

    Well that's still a bit confusing. So they can be a fan if it's not a automatic entry as mentioned before and we can link to our contests as long as they are not within the restrictions mentioned??

    Is facebook now the next stumbleupon

  • tiff snedaker
    November 15, 2009 at 10:45 AM  

    Wow. I'm surprised that facebook is inforcing this. Thanks for posting, good to know.

  • Gina
    November 15, 2009 at 11:37 AM  

    It seems to me that most bloggers won't really be affected by this, most giveaways (my own included) say you can gain an extra entry by becoming a fan on facebook, that's not an automatic entry, that would be becoming a fan to be entered at all I would think.

    Most giveaways aren't hosted on facebook or anything so I really don't think this change is a big deal, they're just covering their own butts.

  • Angie Marion
    November 15, 2009 at 1:07 PM  

    To all that have commented and all that come back to read this post - you should really click the link to read the policy for yourself, in it's entirety and determine what the rules are saying. I've only included a snippet. There is also an article that you should read here: Now I know why Facebook created its new antipromotion policy (via @thesmartmama on Twitter).

    I for one, will be removing all reference to Facebook for all of my giveaways from here on out. If you choose to leave it in your entries, that's up to you. I personally don't want to be banned from Facebook as people get banned from StumbleUpon!


  • Anonymous
    November 15, 2009 at 1:42 PM  

    Hi there! Stopping by from SITS. Thanks for the great info. I hadn't even realized that there was a rule change. I'm looking to do giveaways at some point in the near future. This was really helpful. Thanks again.

  • Cindi @ Moomette's Magnificents
    November 15, 2009 at 10:23 PM  

    Hello SITSta!

    It's all how you write the verbiage.

  • Rose ~ RedNeckWitch ~
    November 16, 2009 at 11:12 AM  

    That's definitely clear as mud for those of us that use NetWorked Blogs.

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