Saturday, November 14, 2009
Bloggers, Take Heed! Facebook updated it's Promotions Guidelines on 11/4/09 and there's some things in there you need to know, especially if you are doing (or entering) blog giveaways!
Facebook Promotions Guidelines now read: (in part - I've included the most useful information for you here)
Facebook Promotions Guidelines
Date of Last Revision: November 4, 2009.
These Promotions Guidelines govern the publicizing or administering of any sweepstakes, contest, competition or other similar offering (each, a "promotion") on Facebook by you. For clarity, a "sweepstakes" is a promotion that includes a prize and a winner selected on the basis of chance. A "contest" or "competition" is a promotion that includes a prize and a winner determined on the basis of skill (i.e., through judging based on specific criteria). Publicizing a promotion on Facebook means promoting, advertising or referencing a promotion in any way on Facebook or using any part of the Facebook Platform. This may include, for example, in Facebook advertising inventory, on a Facebook Page, or through a status update. Administering a promotion on Facebook means operating any element of the promotion on Facebook or using any part of the Facebook Platform. This may include, for example, collecting submissions or entries, conducting the drawing, judging winning entries, or notifying winners. By publicizing or administering the promotion in any way on Facebook or using any part of the Facebook Platform, you agree to these Promotions Guidelines.
Section 2. Prohibitions
You may not publicize or administer a promotion on Facebook if:
2.1 The promotion is open or marketed to individuals who are under the age of 18;
2.2 The promotion is open to individuals who reside in a country embargoed by the United States;
2.3 The promotion, if a sweepstakes, is open to individuals residing in Belgium, Norway, Sweden, or India;
2.4 The promotion’s objective is to promote any of the following product categories: gambling, tobacco, dairy, firearms, prescription drugs, or gasoline;
2.5 The prize or any part of the prize includes alcohol, tobacco, dairy, firearms, or prescription drugs; or
2.6 The promotion is a sweepstakes that conditions entry upon the purchase of a product, completion of a lengthy task, or other form of consideration.
Below we have provided a few examples to help you understand how to apply Section 3 of the Promotion Guidelines.
You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload.
You can: Use a third party application to condition entry to the promotion upon a user providing content. For example, you may administer a photo contest whereby a user uploads a photo through a third-party application to enter the contest.
You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.
You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.
You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.
You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.
You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.
You can: Instruct users to visit the third-party application to enter the promotion (as described in Section 3.4(i)). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one.
Don't lose your Facebook privileges! Take heed!