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Sprinkle-Vision at Friendly's  

Monday, June 1, 2009

Kids See the World through “Sprinkle-Vision” at Friendly’s

Throughout 2009, excited ice cream-loving kids who visit Friendly’s will be able to search the restaurants for hidden codes to use in an online game to win fantastic prizes and try their luck at taking over the Friendly’s virtual ice cream factory.

Each child guest will receive a pair of Sprinkle-Vision glasses with red lenses that will allow them to view the codes hidden throughout Friendly’s restaurant locations. Kids can write down the codes at the store and when they get home, with the help of parents, visit to gain access to Friendly’s virtual ice cream factory. Once inside, kids will be challenged to navigate through multiple levels, and play a series of puzzles and games in order to win real-life prizes.

The lucky grand-prize winner will get the chance to participate in an upcoming Friendly’s kids commercial, and will receive free ice cream for a year. Three prize winners will receive a tour of the real Friendly’s ice cream factory, and 27 winners will win free ice cream for a year.

“We pride ourselves on creating a fun family environment in our restaurants,” said Ned R. Lidvall, President and CEO of Friendly Ice Cream Corporation. “We want to offer a relaxing experience to parents and an entertaining one to kids.”

Friendly’s has recently introduced new kids menu items, including Popcorn Chicken, a Vol-Cone-O Sundae and Apple Slices. Each kids meals comes with a choice of beverage, entrée and ice cream dessert.

About Friendly Ice Cream Corporation

Friendly Ice Cream Corporation is a vertically integrated restaurant company serving signature sandwiches, entrees and ice cream desserts in a friendly, family environment in more than 500 company and franchised restaurants throughout the Northeast. The company also manufactures ice cream, which is distributed through more than 4,000 supermarkets and other retail locations. With a 73-year operating history, Friendly's enjoys strong brand recognition and is currently revitalizing its restaurants and introducing new products to grow its customer base. For additional information on participating Friendly’s locations please visit

Remember to sign up for the Best Friends of Friendly's Club to receive:

• Free 3-Scoop Sundae* just for enrolling
• Birthday offers for you and your family
• Information on special events
• Announcements of new products and new menu items
• Newsletters and more!

* Free 3-Scoop Sundae with purchase of any adult entrée.

Don't forget about Free Ice Cream Day at Friendly's on June 6th:

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