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Kellogg's: Plant a Seed  

Thursday, May 14, 2009

Mom Central teamed up with Kellogg's Frosted Flakes back in January to let our community know about the Earn Your Stripes (EYS) field renovation program, which aimed to rebuild neighborhood sports fields across the U.S. Since that time, thousands of fields were nominated, some with as many as 700,000 supporters! Those fields have now been narrowed down to 100 finalists, and your vote will help determine the winning fields.

These fields were chosen based on the feasibility of the field makeover, the location and age of the field, how often it gets used, how many events take place there, what teams use it, the number of other athletic fields in the community, the demand for the field, its condition, and the impact a field renovation would have on the community.

From May 1-31, you can vote for your favorite finalist field at www.frostedflakes.com. Do you have a field in your area that got nominated or like one with a particularly compelling story? We found a playing field close to the Mom Central office! Those who nominated these fields described the conditions as having inadequate grass and equipment, uneven playing surfaces and other problems. The renovations will help to build community and provide better places for kids to stay active and play.

When I went to vote the other day, I found one about 15 miles north of me, and it's in a rural area, so I voted for it. You can vote once a day, so please vote! Your vote does count!


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